UngKreft

UngKreft, Young Cancer, is an organization with roots dating back to 1983. They work to ensure that young people (between the ages of 15 and 35) with cancer, and their relatives, are doing as well as possible.

As teenager or young adult, you will be facing a lot of changes in a short amount of time: go through puberty and find your own identity, finish your education, get your first job, build a network and perhaps start a family. 

When you suddenly get diagnosed with cancer in the middle of the busiest phase of young life, the distance to others of the same age can be huge. Your friends continue to grow and develop, while yourself is set on a break. Maybe you feel a little alone. Maybe you need to hear of someone with a similar story as you.

UngKreft is for those who need to talk to someone in the same situation, or for those who need information about cancer in an early age of life. 

It was time for UngKreft to renew their expired identity, in order for them to reach a young, yet adult, audience. Their previous identity felt too childish and were hard to maintain.

Based on weeks of research, we came up with the idea of using a wave throughout the new identity.

You can't stop the waves, but you can learn how to surf.

It doesn't make the waves smaller or less dangerous, but it does make them a little less scary, and a lot more fun. You can’t change the fact that you are diagnosed with cancer, but UngKreft can help you by providing information, podcasts and several activities with others in the same situation.

The waves also symbolize that life consists of both ups and downs – it comes and goes in waves.

Based on the existing logo, we updated the colour palette, font, logo and the rest of the visual expression.​​​​​​​

The new logo comes in three different colourways, and is part of a user friendly design profile that is easy to use for all employees. 

We also designed various materials based on the new identity, such as flyers, brochures, report templates, presentation templates, etc.

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