The Zero Emission Conference, Zerokonferansen, is one of the largest and longest running climate solutions conferences in Europe. The conference is attracting around 1000 participants from businesses, academia, media, politics, NGOs, government and civil society at large.
When I rebranded ZERO's identity, I simultaneously created a new identity for Zerokonferansen. The identity of the conference is based on the same principles as ZERO itself, but with a slightly darker expression – at least colourwise.
The same tones of blue appear, while orange has been replaced by a clear version of coral. This makes a great contrast to the cold tones of blue, which are the main colours in the conference.
It was important that Zerokonferansen appeared serious, but at the same time highlighted the social and living aspect of the conference – by gathering all these people to discuss and listen to such an important and relevant topic: our environment.
So.. What's better than confetti? I chose to turn the cake pieces from the logo into pieces of confetti. Fluttering, little bits of joy and happiness.
Well-known decision makers from the entire world participated in the conference, with contributions from, among others, the Norwegian Prime Minister Erna Solberg.
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Visual identity and logo for Zerokonferansen.
Made by me as a part of Kult Byrå.
Photography by Alexander Eriksson / ZERO
Year: 2019